TikTok is introducing a new feature that allows them to reduce the quantity of AI-created content appearing in their streams. This move comes as the company disclosed that it now features over 1 bn AI videos.
Testing and Rollout
The update is being tested over the coming weeks before a global rollout. This development comes amid a rise in AI content, fueled by recent AI video creators.
The Broader AI Trend
Recent reports that almost 10% of the quickest rising channels on a competing service exclusively feature clips produced artificially. A large amount of this content is classified as “AI slop”, a phrase for substandard, factory-style content that is frequently illogical or dreamlike.
“We know from our community that many people enjoy content produced via AI tools, ranging from digital art to educational videos, and we intend to offer the community the power to increase or decrease of that, based on their own likes,” said a company executive.
AI on the Platform
The service disclosed that there are presently 1.3bn videos on its service labeled as AI-generated. Overall, more than 100 m pieces of content are uploaded to the platform every day, making clips made by AI a limited part of its overall inventory.
Customizing Your Feed
Members will be capable of limit or boost the level of artificial media they watch by using the “manage topic” feature in the app and choosing the AI content topic. Further subjects that currently be modified under the setting encompass news, fashion, aesthetics, and dance.
Content Labeling and Policies
TikTok’s guidelines oblige content makers to label “realistic” AI-made content, and it forbids dangerous fake videos of well-known individuals or crisis events. Any realistic artificial content that is without a tag can be deleted under its terms of service.
Additionally, the service will from now on attach an “AI-made” label to content produced via its built-in AI features, or identified by an industry-wide initiative for identifying artificial media. This measure is intended to stop users from seeking to circumvent the tagging system.
AI Literacy Programs
TikTok is also introducing a $2m awareness program for specialists and institutions to develop learning resources about responsible artificial intelligence. This initiative will support charitable organizations dedicated to training programming and robotics.
Moderation Strategy
The video-sharing app has justified its safety measures, during discussion over proposals to make redundant numerous content moderators in the United Kingdom. The company is expected to reduce 439 jobs in its trust and safety division in its British office, with trade unions and internet security professionals voicing alarm that people are being substituted by automated systems.
A trust and safety lead stated that people-led review would continue to be important, but AI can safeguard staff by eliminating the most graphic content prior to it has to be seen by humans. The company announced a significant reduction in explicit and harmful content seen by content reviewers over the past year due to the use of its AI tools.
“We think that it’s essential to balance people and machines to ensure user safety,” the official commented. “We’ll have humans as integral to the approach, but we further consider it’s extremely critical to minimize viewing of dangerous material as quickly as possible, which is why a extensive automated help is proving valuable process content quickly.”
